Calbee's "Jagarico" is one of Japan's most iconic snack products. Since its release in 1995, it has been loved by many. Here’s an overview of its features and appeal: Features Unique Texture Jagarico is known for its unique texture: crispy on the outside and crunchy inside. This texture is achieved through a patented production process. Variety of Flavors It comes in classic flavors such as "Salad," "Cheese," and "Butter Potato," along with limited-edition and regional-exclusive flavors. This allows consumers to enjoy different tastes depending on the season or location. Convenient Packaging The compact cup packaging makes it easy to carry and enjoy anywhere. You can eat it directly without needing a spoon or chopsticks, which adds to its convenience. Catchy Name and Mascot The fun and easy-to-remember name, "Jagarico," and its giraffe mascot, "Jagao," appeal to people of all ages, from children to adults. Background of Its Development Jagarico was developed based on an idea from a female employee at Calbee, who wanted to create a potato snack that could be easily enjoyed while traveling. This is why it comes in a lightweight, portable cup container. Reasons for Its Popularity Its easy-to-eat size and portability. Simple yet rich flavors that appeal to a wide range of people. The freedom to enjoy it in different ways, such as creating "Jagarico recipes," which have gained popularity on social media. Fun Facts The name "Jagarico" combines "jagaimo" (potato) and the crispy stick-like texture. Calbee officially recommends recipes like "Jagarico Potato Salad," making it not only a snack but also a versatile ingredient for cooking. Calbee’s Jagarico is not only popular in Japan but is also a hit overseas as a souvenir. If you haven’t tried it yet, be sure to experience its unique texture and delicious flavor! Ingredients Potatoes (domestically sourced), vegetable oil, dried potatoes, skimmed milk powder, powdered vegetable oil, dairy-based food ingredients, salt, dried carrots, parsley, pepper / emulsifiers (soy-based), seasonings (amino acids, etc.), antioxidants (Vitamin E, Vitamin C, tea extract), flavorings.